Together, HealthDay and Complemedia’s MedicinePhone platform will provide clients in a variety of health fields the opportunity to develop their own branded smart phone applications, which can target specific information and news to medical and health professionals.

“The MedicinePhone platform is helping us expand our health and medical news distribution to wireless platforms and at the same time we will be able to help our customers reach new audiences,” said Dan McKillen, HealthDay CEO. “This is a good opportunity to take advantage of the explosive growth in smart phones as a productivity tool.”

The content can be customized to a client’s specific needs, McKillen said, from the latest medical journal updates that a physician will find useful, to the latest news about specific diseases and conditions of interest to the consumer.

Why use smart phones as the delivery device? A recent survey reported in the online edition of Money found that six-of-ten physicians preferred iPhones and almost all health administrators preferred the Blackberry.

In the future, health professionals could increasingly be using smart phones “for a wide variety of tasks, including tracking patients, ordering lab tests, viewing X-rays and CAT scans, making clinical decisions and ‘e-prescribing’ drugs,” the article said.

In addition, according to a recent Manhattan Research report, Physicians in 2012: The Outlook for On Demand, Mobile, and Social Digital Media, eighty-one percent of physicians will own smart phones by 2012.

One of MedicinePhone and HealthDay’s latest client is Pri-Med, a Massachusetts-based company with a Web-based health/medical platform offering interactive services for leading medical institutions and healthcare professionals. The Pri-Med iPhone App is available in the App Store now and in addition to news for Primary Care professionals, provides users with access to CME programs and the ability to register for live meetings.

ReachMD announced the launch of their new iPhone CME application, powered by MedicinePhone from Complemedia.  

• Download the iPhone App and read the reviews on iTunes here
• Click here for the ReachMD press release
• Click here for the product page on MedicinePhone.com

MedicinePhone from Complemedia is a software developer and publisher of mobile applications for healthcare.   Healthcare marketers have unique needs including content, HIPAA and targeting (e.g., specialty, decile, etc.).  MedicinePhone builds mobile applications for this segment.

MedicinePhone allows healthcare marketers to leverage their current technology infrastructure to cost effectively utilize new mobile channels, such as the iPhone and Google Android.

To learn more about MedicinePhone, click here.

The iPhone is a powerful tool to leverage customer communications.   Complemedia is a Apple Certified iPhone developer.  We will be utilizing and developing iPhone/iPod touch applications for our clients to provide value-add on-going communications with their customers.

Although we are certified iPhone developers, we will be also be partnering with some of the top Objective-C, Cocoa, and Android development firms to build your application.

For some interesting stats on the iPhone, check out our iPhone stats page we have put together on ResearchCast.

ResearchCast Announces the Launch of Their Alpha Website www.ResearchCast.com

Read the press release.

The market research broadcasting company features a state of the art new media network catering to syndicated business research publishers.

Chicago, IL (PRWEB) July 9, 2008 — ResearchCast.com now offers market research publishers a turn-key solution to utilize new media formats as a communication vehicle to business professionals.

Research vendors can now match their high value business analysis to a convenient, innovative form of media that communicates with more people more easily, offering their clients another way to stay up-to-date. ResearchCast.com now develops and broadcasts high quality audio podcasts based on research reports to current and prospective research customers.

Syndicated research publishers want to leverage their immensely valuable content in as many formats as possible

“Syndicated research publishers want to leverage their immensely valuable content in as many formats as possible,” says Mike Zeinfeld, Founder of ResearchCast.com. “These companies can now look to ResearchCast.com for production of media that is complementary to their research products and is highly differentiated relative to competing information sources.” 

Podcasting is an on-demand and convenient format of new media that can be accessed anywhere using devices such as MP3 players, mobile phones and personal computers. According to a March 2008 study by Universal McCann, podcast utilization has doubled in the United States to almost a third of the online population in 18 months.

ResearchCast.com is a product of Complemedia, Inc. Complemedia, Inc. develops highly targeted media channels utilizing both new and traditional media.

About ResearchCast:
ResearchCast is the new business research media network catering to research publishers. Decision makers are finding it increasingly difficult to stay up-to-date with the latest data and analysis. ResearchCast brings the essence of market research to life by transforming high value research to new media formats. The ResearchCast mission is to provide real information using convenient formats from the most respected sources in the industry. ResearchCast is a product of Complemedia based in Chicago, IL, developing targeted media channels that are complementary to brands, customers and prospects